Slanderous or libelous statements will be made in a public forum.
The defamatory comments stem from jealousy, spite, and resentment. The falsehoods are made to tarnish reputations and damage relationships for social self-leverage and gain. If you find yourself at the center of malicious rumors, recognize that it is not a reflection of your character. Their actions are mirroring their insecurities.
Often vilification is used to temporarily fill emotional voids and to make oneself feel better by making someone else look inferior. If you are the one spreading the falsities, consider what unresolved emotions prompted this behavior. The pain you inflict on others will only be reflected back to you.